5 moments every event reel must capture

Ask ten people to film an event and you'll get ten reels of wide, shaky crowd shots. They're fine. They're also forgettable. The reels that travel are assembled from specific moments - the ones you can plan for before you arrive.

The five that matter

• The arrival - the first reaction, before anyone is performing for the camera
• The detail - hands, textures, the small things that set the scene in one frame
• The peak - the cake, the kiss, the launch, the moment everyone came for
• The candid - laughter between the planned beats, where the real emotion lives
• The exit - a clean closing shot that gives the reel an ending

Hit these five and you have a structure before you cut a single clip. Everything else is texture you layer on top.

A great reel isn't shot. It's planned, then shot.

Next time you're filming, don't try to capture everything. Capture these five well, and you'll have something worth posting.